Best of Show
Mission Produce Wins 1st Place in Best of Show!
The Mission Produce booth was chosen as winner because it scored highly on all three elements of booth design and communication, product presentation and exhibit staff.
Booth Presentation:
Visually bold and striking is the ways to describe this exhibit. The dominant black and green color scheme of the exhibit property was in striking contrast to most exhibits in the show. The use of large high-quality backlit photos on the sides and in the center of the exhibit were extremely eye-catching. The company logo was well placed on all backlit photos and red floor carpet was used to tie the company identity from top to bottom.
Product Messaging & Presentation:
The large backlit photo panels of avocados left no question as to what the company offered. The center graphic panels communicated additional information about the company and product. Additional product information was available at the sampling counters. While there were not a lot of avocados on display, there were enough. The sampling counter and staff in front of the booth with sampling trays made it very easy and compelling for to attendees to engage with the people and products.
Exhibit Staff:
The staff was very proactive and engaging with attendees both in the aisles with sampling trays and at the sampling counter. The choice of staff attire with crisp white long-sleeve button up shirts with black sleeveless sweaters with the company logo was in sharp contrast to the high number of branded golf shirts and more casual branded shirts. This attire gave them an ultra-professional appearance.
Tree Top Wins 2nd Place in Best of Show Contest!
The Tree Top booth was chosen as runner-up because it also scored highly on all three elements of booth design and communication, product presentation and exhibit staff. It was however in sharp contrast with the winning booth.
Booth Presentation:
Soothing colors and a clear and strong well placed visual image with simple uncluttered messaging describe this exhibit. The Tree Top brand logo was properly sized and placed. The use of apple trees on each side of the booth was a nice decorative touch that further helped communicated was being displayed and added warmth to the booth.
Product Messaging & Presentation:
The brand message in the exhibit graphics was concise and visible. Again no question as to what this company offers. Thoughtful product placement throughout the booth, including the use of old time packaging reinforced the longevity of the company. Additional product information was available at the sampling counters. Proactive sampling also made it easy for attendees to engage with the people and products. Finally, large branded bags were sued as giveaways for attendees to carry the Tree Top brand name around the exhibit hall.
Exhibit Staff:
The staff wore branded shirts that reinforced the soothing color scheme of the booth. Staffing was at the right level for the booth size and they were friendly and engaging with attendees in the aisles and with sampling trays.
