Get to know I Know Produce
From apples to yams, and everything in between, PMA’s I Know Produce connects you to the facts you need to know most about fresh fruits and vegetables. As the produce industry’s most comprehensive online resource for information on 2,800 varieties of fresh produce, I Know Produce puts a competitive advantage at your fingertips— knowledge you can leverage to increase sales and lower costs. Here, you’ll find a wealth of information on taste, availability, PLU codes, nutrition, storage and handling, shipping, and much more. And this exceptional resource is as easy-to-use as it is convenient. PMA invites you to use I Know Produce to enhance your daily business activities.
Maximize your advantage
PMA developed I Know Produce to be a resource for the entire produce industry. Regardless of your business segment, you can depend on I Know Produce to provide information that is up-to-date and relevant to your everyday business activities. Following are a just a few ways I Know Produce can help you maximize your business’s potential:
Retailers
Use information about taste, usage, consumer storage and seasonality to provide superior customer service and increase sales in the produce department.
Brokers
Explore PMA’s supplier database and the fresh fruit and vegetable availability charts to satisfy customer demands for new and exciting varieties.
Wholesalers
Identify grades and standards more easily with quick links to USDA information, and reduce shrink by tapping into the information on storage and handling.
Distributors
Access PMA member suppliers, USDA grades and standards, availability, descriptive information, and storage and handling to streamline everyday business activities.





